Ready to launch your TLD? Say hello to an ICANN-approved registry service provider.
Launching a TLD is a bold, exciting move and we’re totally here for it!
Whether you’re a brand ready to own your name, a city or culture looking to show off your local pride, a tech disruptor defining the next big thing or a community rallying for a cause, it’s time to claim your own slice of the internet.
Beyond the excitement, there’s a long-term operational commitment. This isn’t just preparing an application. You’re getting ready to operate digital infrastructure that registrars, businesses, governments and communities will rely on every day. Every decision you make shapes your future, long before your first domain goes live.
And somewhere in the middle of ICANN policies, technical requirements and acronyms, you’ll realize you’ve got to choose a registry service provider (RSP) to handle your technical operations. That’s where Hello Registry comes in.
Built by registries, for registries
In our last post, we talked about why infrastructure feels different when it’s designed by people who run registries themselves. The Hello Registry platform was built by the teams behind .CA and .NL, two operators who’ve mastered the art of managing TLD critical infrastructure at national scale and keeping the internet running smoothly. Our authority in this space is rooted in over 50 years of collective real-world registry experience.
When you operate systems that underpin digital identity, commerce and public services, you develop a different tolerance for risk. Stability is non-negotiable, security is continuous and change must be controlled. That’s the mindset embedded in the platform.
If you can think it, you can tag it
Flexibility and policy control carry more weight now than they did in the first round. That’s why our platform includes a self-managed interface that allows operators to configure lifecycle rules, pricing structures and business logic directly. Our patented business rules engine called “Tags” was designed so registries can innovate without constant vendor dependency or manual intervention. In short, we give you a platform so you can do things your way, not our way.
An ICANN-approved RSP
ICANN is raising the bar for technical, compliance and security standards in the next round. Hello Registry has already proven its excellence twice with both CIRA and SIDN independently passing the rigorous evaluation process under ICANN’s RSP framework, validating our technical, operational and security capabilities. This means you can feel even more confident that we’re ready to support you in this highly demanding environment. But approval alone is not the full story.
A platform for today and tomorrow
What differentiates Hello Registry is that it’s a community-driven platform. We operate our own TLDs but also support a diverse mix of ccTLDs, gTLDs, dotBRANDs and GeoTLDs. Every customer joins the Hello User Group (HUG) where we collaborate, share best practices and exchange ideas to help evolve the platform and make it adaptable for every TLD we operate.
Simply put, we built a platform not only to help run our registries, but for the ones we knew would come next—like yours.
The next round will bring new strings into a world of higher expectations and tighter scrutiny. Choose a backend partner that reflects how you intend to operate—a RSP that will get you through the evaluation and continue to support you year after year.
Join our readiness webinar
If you’re preparing your application, you don’t have to figure it out alone.
We’re hosting a webinar for prospective applicants to walk through lessons learned from the previous round, find out how to prepare for the next round and learn about the support Hello Registry provides to new TLDs from application to long-term operation. Join us on March 31 to see what it takes to launch and operate a successful TLD.
New TLDs are coming. If you’re creating one, we’d love to say hello.